Understanding Shoppers Drug Mart Optimum Card Point System: Tips, Tricks and Insider Information

Shoppers Drug Mart Optimum Card Point Information

15x the points…20x the points…Redemption Days…Bonus Redemption days…What do all these things mean? Have you ever wondered how people get so much free stuff from the Shoppers Optimum Points Program and wanted to learn how, and how to best maximize your earning and spending of optimum points? Well keep reading!

The Basics:

With the optimum program you earn 10 points for every $1 you spend before taxes. So if you spend $50 you will earn 500 points. Once you have accumulated enough points you can go in and “redeem” your points for varying amounts of money off your purchases, but you will always pay the taxes. Below are the denominations of points and how much money you then get for free when you redeem those points:

 

*       8000 pts = $10

*       22 000 pts = $30

*       38 000 pts = $60

*       50 000 pts = $85

*       95 000 pts = $170

It pays more to accumulate your points and redeem at the higher levels because as you can see what would normally be worth $10 (8000 pts) if you redeem that 3 times to spend $30 you actually end up redeeming 24 000 points where as if you had waited you would have only redeemed 22 000 pts for $30. This gets even bigger at the very highest level so if you redeemed $85 twice you would spend an extra 5 000 points than if you had waited until you reached 95 000 pts to redeem.

EARN Points Events:

Most of you are probably saying – well what is the point in buying products at shoppers, yes I’m earning points but things are more expensive to buy there! My answer to that is – Sometimes… I personally only shop at Shoppers Drug Mart on their bonus point days. Every couple of weeks (sometimes months) they have special days that you can earn extra points. There are 4 types of these events:

*       20x the points days when you spend $50 or more before taxes (usually a single day event)

*       15x the points when you spend $75 or more before taxes on BEAUTY/FRAGRANCE products (usually a week long event)

*       Bonus 20x the points day when you spend $50 or more before taxes that will be a secret event only advertised to Optimum members via email (you will need to print and bring in a coupon to get your points)

*       Earn 18 500 points when you spend $75 or more before taxes on anything

In addition to those events there are often select items each week that have extra points if you buy them (sometimes you can earn 1000 points for buying two items from the same brand, or 300 points for everyone 1 item you buy etc.) Click HERE to see those offers for TODAY

So lets do the math:

If I usually would earn 500 points by spending $50 on a 20x the points day I now earn 10 000 points – that’s already more than $10 off! So if I do this a couple times in the year, I can usually earn enough points for a redemption of $85 or $170. If you think about the 18 500 points bonus days – if you would have spent that $75 on a 20x the points day you would have earned 15 000 points…but if you spend that $75 during the 18 500 points promotion you get an extra 3 500 points.

Now all of this considered, it is not worth it if you are spending a lot more for products at Shoppers Drug Mart than you would else where, this is where watching the sales comes in. Shoppers often has some great sales (especially on pop and some food items that you wouldn’t expect!) so watch for those sales that coincide with those bonus earning days!

What About Coupons?

Now you are probably asking me – well I’m reading this on a couponing website, so what do coupons have to do with earning points? A question that always comes up around these bonus earning days is do I have to spend $50 before or after coupons? No matter what it is always before tax, but it is also BEFORE COUPONS.  Follow these easy steps to make sure you always get your points even if you spend less than $50 once your coupons are deducted:

  1. Calculate the cost of items as you are putting them in your cart/basket – this way you will know for sure you spent $50 before coupons and taxes – so I always have my calculator on my phone open and if I put something in my cart that is 6.99 I punch that in to my calculator and the add the next item and so on. Once I’m over $50 I’m ready to go to the checkout.
  2. At the checkout counter before I place my items up to be scanned, I hand over my Optimum card. This makes sure I a) don’t forget about it and b) it is scanned first and instantly the system recognizes me as an Optimum member. If this is a secret event than hand over your printed coupon for the 20x the points at this time too!
  3. Have the cashier scan all your items and give you a subtotal of what you owe – I usually keep my coupons hidden from the cashier and ask “how much is it?” and when she says $54.37, I then hand over my coupons (Remember coupons are a form of legal tender!) and then invariably the cashier tells me I’ve dropped below $50 and I wont get my points = IGNORE THIS!!! It is not the cashier that has to do anything to give you points, it’s automatic, and you will still get them.
  4. Pay your remaining amount and get your receipt and check out how many awesome points you have to spend next time!

** The only exception to this is free product coupons – they don’t get entered into the system in the same way so they do not count towards the before tax total**

Click here for SDM COUPON Policy information explained – leave it in your binder!

EXTRA POINTS:

Before you do your shopping, why not go buy a gift card for $50 since you will be spending that anyway to get the bonus points.  You will NOT earn bonus points (20x the points for example) on the gift card purchase, you will however earn a free 500 points just for picking up that gift card :) Some great advice is if you know a bonus day is coming up, head on over to a shoppers before the bonus day to get your gift card in advance, saves you time on BONUS day :)

Redemption Days:

Every few months Shoppers Drug Mart hosts special days to redeem your points and get bonus money. You can always redeem your points at any time for the amounts I listed above. However, on redemption days or “Spend Your Points” Events if you redeem higher amounts of points they give you extra money to spend. In a normal spend your points event if you redeem 50 000 points they give you $100 off instead of the normal $85 an extra $15! If you redeem 95 000 points during this event they will give you $200 off (an extra $30 from the normal $170). So it does really pay to spend your points on these special days! Interestingly enough, you can still use coupons in these events and get even more stuff for your money (I’m a huge fan of more stuff for less money!)

BEST TIPS for REDEMPTION DAYS

1) Bring a calculator … every time you throw something into your cart, key in the price listed ON the shelf (before taxes).  You need to make sure your subtotal reaches above the $$ threshold to claim your points (ex. to claim 8,000 points you need to have your subtotal ring in at or above $10)

2) Buying GROCERIES during redemption is in your best interest.  NO TAX! 

3) Take your binder of coupons, never know when something AWESOME shows up on those clearance racks near the back of the store

4) If you aren’t too sure about whether you reached the point value to redeem and you are a few bucks off, you can ask the cashier to suspend your order so you can go back into the store and get yourself up to that value.  Common procedure they have no problem doing

5) The shopping carts at SDM aren’t that large, so consider bringing some enviro friendly bags that you can attach to the cart

6) I love doing my SDM shopping with a buddy!  Great source of fun + 4 eyes are way better then 2 ;)

7) If you think your store is going to be busy the day of redemption, consider heading into the 24 hour stores around 1030pm/11pm and shopping late into the evening and checking out just after midnight on the day of redemption! You not only have quieter stores, but often times you meet fellow couponers that love to chat and share great deals!

8) Reminder you CAN use coupons! Once you calculate the subtotal for all the items using the prices listed on the shelf, you would add applicable taxes to the items that are taxed, THEN deduct the coupons from that price.  Sometimes this is more difficult to calculate in stores if you are mixing taxable vs. non-taxable items.  So I typically take subtotal from prices on shelf – coupons and get an approximate amount I should be at when I am finished.

9) You can also pre-purchase a Shoppers Gift Card prior to the main event (I suggest NOT doing it the day of if you can help it, as some cashiers are very very busy that day).  If you want to spend $50 at SDM to get 20x the points for example, buy a gift card a head of time for $50 .. you earn the REGULAR amount on SDM gift cards (only these gift cards earn you points, not any others), and you will earn 500 FREE points!  Then use that gift card when you are shopping. 

10) On redemption days, you cannot use your points to get gift cards.  i.e. if you want to redeem 38,000 points and get $60 worth of gift cards, you cannot do that.  It has to be on merchandise purchased inside the store (with some exclusions such as tobacco, lottery tickets and prescriptions such that you cannot redeem our points to purchase these items). 

Finally, the last redemption day of the year is usually a biggie. For the last 2 years in December, Shoppers Drug Mart has held a BONUS Redemption day where if you redeem 95 000 points you actually get $250 off your purchase (an extra $80!!) Crazy right? So if you are like me, I accumulate points all year at bonus shopping events and then I redeem them in December for stocking stuffers and Christmas gifts which makes shopping that much more fun and giving that much better! It is always a great time to pick up things to donate at this time of year too. I usually spend some of the extra money that Shoppers gives me buying baby food to donate to Food Banks because it’s always a busy time of year.

So there you have it – Shoppers Optimum Explained – Keep an eye on your flyer for sales, earn points events, spend points events and various items on special with bonus points attached every week and you will be a pro in no time at all! Just remember, this is a great program, so don’t abuse it, we would hate to lose such an awesome money making program because there are a few bad apples out there ;) Happy Earning!

 

MAKE SURE YOU FRIEND me on FACEBOOK ! I will post Ontario deals all day for you to enjoy!

Thanks to my amazing friend Laura for helping me and you all understand this awesome program :)

 

 

 

 

38 thoughts on “Understanding Shoppers Drug Mart Optimum Card Point System: Tips, Tricks and Insider Information

  1. Angie Doucet

    Hi :)

    Before I start shopping, I go to the cash and buy a SDM gift card to pay my stuff at the end of the shopping. I gets points when I buy the card and also get the same regular points that I would usually get with my purchase when paying at the end :) This is another way of getting more points!!!

    Thanks Coupon Christine for sharing great tips with us :)

    Reply
  2. Alexandra

    This is SO helpful! I was so confused about how this all worked as I am new to the couponing world. I will definitely refer to this in the future!

    Reply
  3. christine Post author

    Thanks Alexandra – I agree, its one of the best things I have seen to explain SDM points :)
    (not biased AT ALL ;)

    Reply
  4. barbara vail

    I have a question. I went to Shoppers with two printed coupons for the same item, and picked up two items, one for each coupon. I was told at the cash register that I could only use one coupon per purchase. I had two items, one for each coupon, and splitting the purchase would have put me under the $75 threshold. I ended up paying full price for the one item because all my items were already rung in. Does that seem right? As long as I’m not using 2 coupons for one item shouldn’t I be able to buy two items using two separate coupons?

    Reply
    • christine Post author

      This store obviously wanted to give you a tough time. As long as the coupon does not say “one coupon PER customer or transaction” that you should be fine. Coupons that say “one per purchase” you can 100% guaranteed have 1 coupon on top of each product you are purchasing. SO they mislead you and are wrong if this is the case.

      Reply
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    • Angus G Mac Neil

      To whom it may concern . I made the mistake of leaving home and forgot my receive 8,000 Shoppers Optimum Bonus Points when you spend $50.00 or more . My purchase ,14 items , $99.96 . Shoppers Optimum # 849 689 742 .Date/Time 13/02/06 10:57:50
      Reference # 66204755 0014660190 C
      Author # 02560Z
      Invoice # 10107620
      My hopes are that I can receive the 8,000 Shoppers Optimum Bonus Points .
      Thanks for your time , Angus G Mac Neil

      z

      Reply
      • christine Post author

        Angus, you need to contact Shoppers Drug Mart for this inquiry – this is not the right place to get your 8,000 points. I hope you get them :)

        Reply
  6. Jackie

    Hi Christine,
    Thought I’d share an FYI regarding plastic bag purchases (so no one goes thought the same thing I did!)
    I shopped on a 20X the points event (had to spend more than $75). We bought all items needed and were over the 75 mark before taxes. I checked the points balance on the receipt in our car and noticed that I hadn’t gotten 20X the points at all.
    When I went back in the CS called over the CS Manager…turned out the 2 plastic bags I purchased for $0.05 each didn’t count towards the $75 amount! The CS manager said she had to return all the products (I had to fill in a return slip too!) and re-purchase the items plus an add’l $0.10 of product in order to get my bonus points. I think if you’re purchasing the plastic bags, you should get rewards for them! (I didn’t see anything in the fine print about this).

    I’m not sure if this was true or if the CS manager was just having a bad day.

    Thanks and happy shopping on Dec.8th!!

    Reply
    • Mac

      Thought I’d chime in that this is also true for water cooler bottles. My wife and I learned (after cashing out, and loading our car) that the $10 deposit does not count toward “purchases”, so we went through the same unload-and-return-everything-then-find-something-we-can-top-up-our-cart-with-and-cash-out-again process to get our bonus points.

      Reply
  7. Vikee

    Today I suffered the most heatbreaking thing since I started couponing.. I went in to SDM for their “spend 100 get 18,500″ … My subtotal had to come to 100 or more.. rang in all my items, my subtotal was 101 (before taxes) … Used my coupons.. subtotal went down to 51 (after tax!!!) … Sounds great right? Normally is.. used a bunch of FPC’s I had been saving for just this kind of SDM occassion. Well… I DIDN’T get my points!! Printed up my receipt and no points!! I asked (nicely of course) to speak to someone about it and the manager brought out the paper saying I had to actually SPEND 100 AFTER coupons and discounts to get my points….. I was completely crushed.. I ALWAYS get 20x the points after my coupons.. and it makes sense because they are being reimbursed anyways by the manufacturer.. the poor manager had to bring out a peice of paper saying that the 18500 applied only to purchase before taxes, deductions etc.. SO I think shoppers (or maybe just mine) may have changed their rules.

    Reply
    • christine Post author

      Shoppers changes their rules daily :( Not far to customers – see above link to the policy that head office has shared online with us all

      Reply
    • Rozana

      I too experienced a heart breaking experience and if fact am still debating over it with customer service. In November or December 2012 I used 2-coupons with 18500 point value after spending on 2 seperate transactions over $300 total. Stipulation was points would be awarded in Jan 2013. With certainty I recall spending 50000 points in December only because I had 37000 points coming in the Jan 2013. Customer Service is running me in circles by claiming these transactions never happened, followed by claims of no such promotion, developing into 16000 points awarded in error, I shopped on a 20X day, yadayadayada….Since their website only lists last 15 transactions I am at a loss and feel like this battle is lost. Did anyone else recieve in the mail 18 500 point coupons either in Nov/Dec of 2012. I feel betrayed by a retailer I have been loyal to. They lured me in with these 18500 coupons and got over $300 from me and didn’t pay out on points. I inquired at the time of transaction and got confirmation from the cashier coupons were applied and will be awarded in Jan 2013 but recall noting that no where on the reciept did it say such. I’m beginning to think this 18500 coupon with award date of Jan 2013 was a big scam. Anyone else recieve in the mail this coupon?

      Reply
  8. Lumeena

    Thanks for the great article about Optimum rewards. I learned a lot of new things about this program. I loved your tip about pre-purchasing a $50 gift card to get extra points. Good information. Thanks for sharing.

    Reply
  9. Aline Laran

    I’ve forgot my optimum card when I’ve purchased medicine. How can I redeem my points? Thank’s

    Reply
    • christine Post author

      You typically cannot get points on medicine :( But you can call the shoppers 1-800 # – on their website

      Reply
  10. Mrs PC

    Love this program!

    Took quite a few trips and boo boos before I finally figured it all out. You may have seen me…. furrowed brow, calculator smoking, clenched teeth at the cash, happy dance when they hand over that beautiful receipt with the yummy yummy points. Skipping to the car with sweet treasure and plunder….

    The gift card is a great tip as is the Dec bonus redemption (netbooks, Godiva and perfume for Christmas :O) Mwahahaha)

    Reply
  11. Zak

    I like the helpful information you supply in your articles.
    I will bookmark your weblog and test once more right here regularly.
    I’m relatively certain I will be told many new stuff proper right here! Good luck for the following!

    Reply
  12. Shauna

    I am new to the SDM points system. I have searched their website–how do you redeem your points??!!

    Reply
    • christine Post author

      Good morning Shauna, you ask at cash/check out to redeem your points off your card. THey will scan your card to see how many points you have and if you have enough (you have to be over the level of points to redeem ex. you need 95000 or MORE to get $220 off, if you are sitting at 93000, you cannot redeem)

      Reply
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  14. Jonas

    Admiring the time and energy you put into your blog and in depth
    information you provide. It’s nice to come across a blog every once in a while that isn’t the same outdated
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    Reply
  15. Lori

    after cashier rang everything in and i paid…she said that i was suppose to print the coupon…..however it didnt say that on the email i got from shoppers…i made them return everything 170 dollars worth and told them that i will shop at another shoppers instead….the asst mgr said there was nothing she could do and i would have to drive home and print it,i live a half hour away…frustrating to say the least!

    Reply
    • christine Post author

      Yes, those bonus days – you are required to print those coupons to redeem for 20x the points
      Sorry if that wasn’t clear in the post

      Reply
      • Char

        Have you had points added to your account before? I am having an issue with SDM and my points. I am getting the ‘nothing they can do’ speech. Very disappointed, to say the least.

        Reply
        • LeighW

          Yep, twice. I think there was a problem with my printer because the coupons wouldn’t can properly. When I got home I called the 1-800 number, and they were able to add the points to my account manually. I checked online and the points were there a few days later

          Reply
  16. Rhonda

    I received a $20 worth of shoppers optimum points with $60 of purchase coupon via email. It is valid for Sept 24 and 25 and it says points will be awarded to your account by end of day October 2, 2013. It says in the fine print maximum of 16,000 points per offer regardless of total dollar value of transaction. My question is, can I go in once on Sept 24 and purchase $60 worth of product and get the 16,000 and then do the same the next day and get another 16,000?

    Reply
  17. Rhonda

    The coupon also says at the bottom “Limit of one coupon per customer per day”. I called 1-800 Shoppers and they said it should have been printed as one coupon per customer per event. Wondering if they will have to honour the points if purchased on two separate days due to it saying “one coupon per customer per day”.

    Reply
  18. 2ManyBoyz

    Have you heard what the upcoming redemption are? I have been saving for six months an d have 190,000+ points I only buy items on sale and only on bonus days!) and am wondering about the yearly early December bonus redemption. Last year it was $220 and used to be $250 (for 95,000 points) and wondering if anyone knows what is coming up? Looking forward to free Christmas gifts!

    Reply
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